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The Brand
Our journey began in 2009, when we started experimenting with online creative markets while still working in design and advertising agencies. Every project demanded mockups, but the ones available felt artificial, and there was never much you could do about it. The scene came as it was, and your artwork had to fit inside it. To solve this, we began creating our own, and by 2012 we made the decision to leave our jobs and focus entirely on this new path.
Photography became our foundation, capturing real textures, natural shadows, and authentic details that gave our presentations the realism we were missing. In 2015, this evolution took shape as Avelina Studio, a dedicated space to produce professional mockups for designers and brands worldwide. Today we continue to merge professional photography with modern digital tools, but the idea that started it all is still the one that guides every file we build: each object comes isolated on its own layer, so the scene belongs to you, not to us.
Our Work
The catalog has grown to more than 1,600 mockups and over 22,000 photographs, most of it scattered across Adobe Stock, Creative Market and Envato Elements. Bringing it all together here, in one place, has been the plan for a while now. It means a simpler license, a fair price, and a conversation with us directly rather than through a platform.
What you find when you open one of our files is the reason any of this matters. Most mockups are a single flattened scene with a slot for your artwork, which works right up until the client asks for something the scene won’t give you. Ours come apart. Every object sits on its own layer, so you can move it, turn it, duplicate it, or throw it out entirely and build the composition you actually had in mind. One file ends up doing the work of a dozen: pull the camera in tighter, strip the props out for a cleaner deck, change the background to match the brand, and none of it means starting over. The layers are named and organized, which sounds like a small thing until you’ve opened a mockup that wasn’t.
That is the whole idea. Files that bend to your work instead of the other way around, and a royalty-free license that lets you buy once and use it in as many client projects as you like, with no attribution required.